How the VoIP Country Profit Split Works, and Why There's No Rate Card

Most partner programs lead with a number. We don’t, and people notice, so it’s worth explaining both how the money actually works and why you won’t find a rate card anywhere on this site. Both answers come from the same place: an honest read of how voice is really priced.

How much can an MSP make reselling VoIP?

In a managed profit-split partnership, the MSP keeps half the profit every month for the life of the account, with no join fee, minimums, or quotas. Profit is what remains after the real cost of delivering the service. Exact figures depend on each client’s seats, usage, and locations, so they are quoted per account rather than from a rate card.

The deal, in one line

You keep half the profit, every month, for the life of the account. No fee to join. No signup fee, no platform fee, no certification to buy. No monthly minimums; bring one client or thirty. No quotas, and nobody calling you about your numbers.

You bring the client and stay their account manager. We run the platform, the support desk, the billing, the porting, the taxes, and the compliance. Then we split what’s left, evenly, on a recurring basis. That’s the shape of it.

What “profit” actually means here

“Half the profit” only means something if you know how the profit is calculated, so here it is without the fog.

We bill the client. From that, we subtract the real cost of delivering the service: the underlying carrier and SIP cost, the platform, the parts that genuinely cost money to run. What’s left is the profit, and we split it with you evenly.

Two things worth pinning down. First, the underlying cost is low, and lower than you could get alone, because we buy carrier capacity and SIP at volume across tens of thousands of devices. A single shop can’t negotiate those rates; pooled across every partner’s clients, we can, and that lowers the cost base your split is calculated from. Second, and this is the part people don’t expect: we don’t deduct our own support time before we split. When your client calls our desk, that labor is our cost to absorb, not a line item that comes out of your half first. We eat it. Your half is calculated on the profit, not on the profit-minus-our-effort.

Why there’s no rate on the page

Now the question everyone actually wants answered: why won’t we just print what it costs?

Because any number we published would be wrong for most of the shops reading it, and we’d rather tell you the truth than post a figure that makes us look precise and helps you not at all.

What a client pays depends on their size and how they actually use their phones: seat count, call volume, features, locations, porting complexity, hardware. A ten-seat law office and a forty-seat contractor with three locations are not the same quote, and pretending a single “starting at” number describes both is marketing, not information. Put a rate on a web page and you either lowball it to look attractive and disappoint people later, or pad it to be safe and scare off the shops it would’ve fit.

So we do it the other way around. Instead of a made-up example on a website, we look at a real client or two from your own book, under NDA, and show you line by line what that client pays, what it costs to run, and what your half comes to, before you commit anyone. You get to evaluate the actual numbers on accounts you already understand, not a hypothetical on a landing page.

That’s not evasion. It’s the more honest version of pricing, and it’s the same instinct that runs through the rest of how this works: we’d rather show you something true and specific than tell you something round and vague.

Why this structure holds up

A few things fall out of the model that are worth saying plainly. Because there’s no fee and no minimum, your downside on trying it is close to zero; you’re not buying your way in. Because the split is for the life of the account, our incentive is the same as yours: keep the client happy so the relationship, and the monthly split, continues. And because we absorb the support rather than metering it against your share, we’re not quietly clawing back margin every time your client picks up the phone.

The number you keep is simple: half. Everything else is just making sure that “half” is calculated honestly and proven on real accounts before you ask a single client to switch.

Read next: What onboarding your first phone client really looks like.

Greg Steinig is the Vice President of Sales at Spark Services, a 3CX Titanium Partner and RingLogix Master Agent in Muskogee, Oklahoma. He has run hosted voice since 2014 and wrote the VoIP Profit Blueprint.